About Us

AssetTrack is a specialized passive RFID company built around one mission: keeping what matters inside your facility.

Worker Instaling Asset Track

Our Mission

AssetTrack was built in 2013 to solve one problem: ensuring that sensitive keys and critical assets never leave the facilities they belong in. That focus drives every product decision, every installation, and every customer relationship. Gaming operations trust AssetTrack to satisfy strict state compliance requirements, including Title 31 obligations, where a single incident can trigger fines, mandatory re-keying, and employee termination. Corrections facilities rely on it to maintain secured perimeter integrity. In both cases, the mission is the same: reliable, purpose-built passive RFID control that performs without compromise.

That mission is why AssetTrack runs on passive RFID rather than active. Active systems depend on batteries that can die silently. Passive fobs carry no battery, require no daily testing, and have no end of life. For facilities already running electronic key management cabinets like KeyWatcher, AssetTrack adds a dedicated exit prevention layer that completes the picture from cabinet checkout to facility exit.

Our Values

  • Reliability Without Compromise

    AssetTrack’s passive RFID platform is built to perform without interruption. No batteries to die, no daily testing required, no silent failures. The system works from day one and continues working without degradation, because the facilities that rely on it can’t afford anything less.

  • Cost Transparency

    AssetTrack is upfront about what the system costs and what it doesn’t. There are no surprise licensing fees and no mandatory recurring costs built into the base system. The total cost of ownership is straightforward from the start, because a solution that solves a compliance problem shouldn’t create a financial one.

  • Purpose Over Complexity

    We made a deliberate decision to focus on what actually satisfies compliance and asset control requirements rather than chasing the most feature-rich solution on the market. Passive RFID choke points do exactly what gaming and corrections facilities need. Everything else is overhead.

A Small Team With Deep Expertise

AssetTrack is based in Wales, Wisconsin. Our team is small, specialized, and deeply familiar with the environments our clients operate in—experience built across 58 gaming and corrections facilities nationwide.. In the Midwest, AssetTrack operates under the Hoffman Security Solutions umbrella, but our product serves facilities nationwide, from California and Texas to Louisiana, Florida, and beyond. That national reach is supported by a growing network of authorized resellers who bring the same level of product knowledge and installation expertise to their markets.

Explore Our Solutions

Exit Prevention

In gaming facilities where a single lost key can trigger state fines and mandatory re-keying, AssetTrack delivers the passive RFID exit prevention system that compliance actually requires.

Asset Tracking

For corrections facilities where weapons and critical equipment must never leave the secured perimeter, AssetTrack provides the choke point control that keeps every tagged asset inside.